Toormix is a Barcelona-based design studio specialising in branding, art direction, creativity and graphic design, set up in 2000 by Ferran Mitjans and Oriol Armengou. We carry out corporate identity, editorial, print, web and communication projects for a wide variety of clients, from small graphic pieces to global branding and communication projects.

Our way of working is based around strategic collaboration with the client. Starting from information and ideas, we develop a clear and coherent creative discourse in order to reach people through innovative and visually attractive design proposals.

At Toormix we play with brands, because playing means not being afraid, always going that bit further, taking on new challenges, questioning approaches, and blazing new paths.

Toormix. Playing with brands since 2000.

Research

Parallel to the projects for our clients, we work on our own line of visual and graphic research. Proposals that help us discover new ways of working to then apply to real projects. Take a look at them in the “Self” section of this website.

Teaching

We have directed and coordinated the intensive course on art direction Dd'A at Ramon Llull University (2 editions) and Bau School of Design in Barcelona (3 editions), and we have participated as guest lecturers at Maryland Institute College of Art (MICA), CEDIM (Monterrey, Mexico), Bau School of Design, Elisava School of Design, IDEP, Felicidad Duce School of Design and Fashion, and Ramon Llull University, among others.

What we do

At Toormix we develop creative projects in four main areas of communication and design:

Corporate identity

We are specialists in the creation, counselling and design of brands. We make innovative identity proposals adapted to the strategy and positioning of each company.

• Visual identity
• Naming
• Corporate identity manual
• Style guide
• Brand analysis
• Brand redesign
• Brand book
• Brand architecture
• Packaging

Art direction

We work on projects following an original, creative and declinable conceptual line. We understand art direction as a tool at the service of ideas, working for the coherence of visual codes to make the final product more identifiable and effective.

• Graphic design projects
• Art direction
• Corporate identity applications
• Look-and-feel studies
• Signage programmes
• Exhibitions, ephemeral and retail
• Consultancy in art direction and graphic design

Editorial design

Design of catalogues and other publishing mediums. Creation, conceptualisation and layout of publications with special attention to grids, typefaces, materials, formats and finishes.

• Books
• Covers
• Collection design
• Corporate publications
• Magazines
• Catalogues and look books
• Brochures, reports, etc.
• Editorial redesign projects

Communication

We understand communication as the keystone of effective brand building. It is the combination of powerful design and the way the brand reaches its target.

• Creative direction
• Corporate websites (product or image)
• Microsites
• Communication in social networks
• Communication manuals
• Integrated campaigns

We like working with notebooks.

For us, listening, getting to know the client, their experience and their interests, is fundamental for defining a work plan that meets their real needs.

We approach each project as a new challenge

in which we seek visual strength, novelty and differentiation through creative work.

We avoid using anything that doesn’t add something to the project;

we don’t like to fill in space for the sake of it. For Toormix the best ideas have a clear discourse and a visual execution that is clean, coherent and easy to remember.

We’re not content to just read the brief.

We analyse it, we work on it, we discuss it, and if necessary we question it. All with a view to producing a coherent and valuable proposal that ensures that the investment is worthwhile.

We have over 10 years’ experience as a team,

in which we have worked on more than 100 projects at home and abroad. This has brought us to be increasingly demanding with our results and with ourselves, making every project a new opportunity.

We work on a wide range of projects,

from small pieces to global communication and corporate identity projects. Projects for clients of all sizes in all sectors: companies, institutions and agencies.

A project doesn’t always have strong economic backing.

We make an effort to adapt the budget to needs, and we are flexible, especially when projects allow us to innovate and evolve.

We insist on details,

on choosing the right materials and processes to achieve a properly finished project. We do so for the client, for their brand, and because it’s the way we are; at this stage in the game there’s nothing we can do to change that! ;-)

 

Copyright

This website and its content is copyright of Toormix © 2011. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than printing or downloading to a local hard disk extracts for your personal and non commercial use only. You may also copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material. You may not, except with our express written permission, distribute or commercially exploit the content. The information on this web site is protected by copyright. Except as specifically permitted, no portion of this web site may be distributed or reproduced by any means, or in any form, without the prior written permission of the owner.

 

Photography

© Dobleset, 2011

© toormix, 2011

 

Website programming

Ticpot