DEBUG COLUMNS
 

Challenge

We had to explain the mixture of cultures with the identity. We decided to mix colors, textures and shapes to build a flexible and fun system that referred to both cultures and countries.

Process

We played with the iconography of the textiles and the architecture of both cultures to build a personal visual system that mixed both places, through which to develop the different graphic pieces for the restaurant: letters, cards, napkins, chopsticks, elements of the facade and the interior of the space.

We worked together with the architecture team to integrate identity in the space, creating a more global project.

Conclusion

The brand system was organized around graphic and decorative resources from both cultures to create a mix in which the customer should discover what refers to what, like the gastronomic offering in which formats, recipes and ingredients were mixed, decontextualizing them and taking them to the other side.

What we did

  • Identity & Branding
  • Environmental design
  • Art direction
  • Creative direction