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Challenge

We had to create a declinable and customizable visual system for the four embassies to be used, mainly, in social networks. The contents should explain the connections between Spain and each of these countries at different levels (society, geography, history, economy, language, culture and sport). We created a graphic code and a broad library of animated and customizable icons to have the maximum flexibility possible.

 
 
 

Process

For the project, we created an ad hoc iconography that came to life through animations and static graphics we designed during the project. Through them, we were able to communicate the different ideas and contents in a dynamic and entertaining way, seeking to be didactic and interesting.

 

Conclusion

We carried out communication strategy actions through social networks, mainly Facebook. In this way, we spread the different contents through publications in the embassies’ social network.

 
 
 

What we did

  • Illustration
  • Information design
  • Motion graphics