We performed a naming exercise to focus the cluster on new companies without using acronyms. We wanted to relocate the cluster in the sector and position it in a more contemporary space, maintaining its main color, blue, although enhancing its intensity. We worked with textile-based identity in clear reference to the fashion sector.


We had to create an identity that would help to integrate both the textile industry and the fashion craftmakers in Modacc, so that both would feel comfortable and be involved in the project.



The resulting identity helps to locate MODACC in its sector and to position the user in a contemporary visual environment.

What we did

  • Naming
  • Identity & Branding
  • Graphic code
  • Web design