DEBUG COLUMNS

Challenge

We developed an intuitive online experience that did not detract from the importance of the brand’s product. We created the browsing proposal, the optimization of the user experience and the visuals for the first online store version of the brand, from defining the necessary steps for the purchase process to the visual tone and language, always with the objective of creating a friendly and easy environment for the user.

 

We developed a website adapted to the brand’s own style, but highlighting the clothes above everything else.

Process

After the corporate website construction project, we worked on the integration of the e-commerce store within it. Using a tone of communication coherent with the brand values that characterize Desigual, we prioritized the product visibility and created a building system through functional, flexible and modular highlights.

Conclusion

The project was the first online presence for the brand and they wanted to facilitate the promotion of the existing collection and its extension to new markets. A web in more than 5 languages and for a global audience. An agile digital space, easy to navigate and in which the shopping experience helped to optimize the steps, and the clothes themselves gave the web its best character. A one-year project in which we were embedded in the client structure to achieve the results that best fit their personality.

What we did

  • Architecture of contents
  • Wireframing
  • Web design
  • UX/UI
  • Art direction