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Challenge

The main challenge of the project was to show, through the identity, how this architecture studio works, since its methodology is closely based on the creative process and conceptualization, above the final result.

The identity had to communicate the importance of the creative process and the methodological flexibility that the studio implements in each project.

 

Through the flexibility of each phase of the process, we generated the visual identity of the studio, always taking into account their values ​​and commercial objectives.

Process

In order to achieve this objective, co-creation workshops were carried out with the architectural studio, in order to develop a flexible identity that would explain the flexibility of the work process of the architects, adapting their methodology to each project, according to the needs and the variation of weights in each of the phases.

For the website, in the research it was discovered that they had two large audiences: “small” (houses, reforms, etc.) and “big” (remodeling of the Born neighborhood Market, institutions, public works…). The browsing is based on the project type, since if the user is an institution they will be interested in seeing large projects and if the user of the website is a private individual, they will visit the “small” projects section.

Through the flexibility of each phase of the process, we generated the visual identity of the studio, always taking into account their values and commercial objectives.

 

Conclusion

The result was an identity that visually represents their values and their positioning as a studio and as creative professionals. The close work with the client was essential in order to develop a brand that was flexible (like their working methodology) but at the same time emphasized their creative process.

This same code served to prepare a series of posters that, besides explaining and constructing their own portfolio, are, in addition, pieces that serve as a letter of presentation to share on the social networks.

 

What we did

  • Identity & branding
  • Communication elements
  • Web design